Privacy Policy

Who we are

This website, shorelineconsultingllc.com (the "Site"), is operated by Shoreline Consulting, LLC ("Shoreline Consulting," "we," "us"), a Texas limited liability company and part of the Lochow Ranch family of companies, with its principal office at 8745 N State Hwy 6, Bryan, TX, 77807. You can reach us at info@shorelineconsultingllc.com or (979) 703-7988.

This policy describes what information the Site collects, how we use it, and the choices you have. It applies to this Site only, not to other websites we link to.

Information we collect

Information you give us (contact form)

When you submit our contact form, or email or call us, we receive the information you choose to provide: typically your name, email address, phone number, the city or property location relevant to your inquiry, and your message. Providing this information is voluntary; we only ask for what we need to respond to your request.

Anonymous, cookieless site analytics

We use Vercel Web Analytics to understand, in aggregate, which pages are visited and how visitors find the Site. This service is cookieless: it does not use cookies or persistent device identifiers, does not track you across other websites, and does not give us information that identifies you personally. Visits are counted using a temporary anonymous hash that is automatically discarded within 24 hours. The aggregated statistics we see include things like page URLs, referrer, country or region, browser, and device type: never your name, exact location, or IP address.

Advertising measurement (Google)

We advertise online (for example, through Google Ads). To measure whether those ads lead to visits and inquiries, the Site loads Google Tag Manager, which runs Google's conversion-measurement tags. These tools use cookies and similar technologies and share standard usage data with Google (such as the pages you visit on the Site after clicking one of our ads, and general device and browser information), which Google processes under Google's Privacy Policy. We use this information only in aggregate, to understand which ads work. See the Advertising section below for your choices.

Server and security logs

Like nearly all websites, our hosting infrastructure (Vercel) processes standard technical request data (such as IP address and browser information) to deliver pages, maintain security, and prevent abuse. We do not use this data to identify or profile visitors.

What we do NOT collect

We do not collect payment information through the Site, we do not run account registration, and we do not knowingly collect any category of sensitive personal information (such as health, biometric, or precise geolocation data). We do not sell personal information. We do not use remarketing or advertising audience lists; the only advertising-related data we share is the ad-measurement usage data described above and in the Advertising section.

How we use your information

We use the information described above to: respond to your inquiry and provide quotes or services you request; communicate with you about work you have engaged us for; operate, secure, and improve the Site (aggregate analytics only); and comply with legal obligations. We do not use your information for automated decision-making or profiling.

Cookies

The Site's own features do not set cookies. The Google advertising-measurement tools described above and in the Advertising section do set cookies; that is how an inquiry can be connected to the ad that brought you here. You can block or delete cookies at any time in your browser settings, and the Site works fully without them. The Advertising section lists additional opt-out choices.

Separately, some pages include embedded third-party content: an embedded Google Map to show a service location. That map is loaded in a frame directly from Google, and Google may set its own cookies or collect usage data within that frame under Google's Privacy Policy. If you prefer, you can block third-party cookies in your browser settings without affecting the rest of the Site.

How your information is shared

We share personal information only with the service providers that make the Site work, and only for the purposes described in this policy:

• Vercel (privacy policy): website hosting and anonymous, aggregated analytics.
• Resend (privacy policy): delivers your contact-form submission to our inbox as an email.
• Google Maps (privacy policy): embedded location maps, as described in the Cookies section above.
• Google (Tag Manager and Google Ads) (privacy policy): advertising measurement, as described above and in the Advertising section.

We may also share information within the Lochow Ranch family of companies so the right team can respond to your inquiry, and we may disclose information if required by law or to protect our legal rights. We do not sell personal information to anyone, and we have not done so.

Data retention

Contact-form submissions are delivered to us as email and retained in our business correspondence for as long as reasonably needed to respond to you, provide services, and maintain business records, after which they are deleted in the ordinary course. Aggregated analytics contain no personal information and are retained as statistics only.

Your choices and rights

You can browse the Site without providing any personal information. If you have submitted information and would like to access, correct, or delete it, email us at info@shorelineconsultingllc.com with the subject line "Privacy Request" and we will honor reasonable requests within a reasonable time. Depending on where you live, you may have additional rights under your state's privacy law; you may exercise them through the same address.

We do not sell personal information or use it for targeted advertising; the Advertising section below describes how to opt out of the ad-measurement cookies we do use.

Advertising

We advertise the Site online, currently through Google Ads. To measure the performance of those ads, the Site uses Google Tag Manager and Google Ads conversion tracking, managed for us by our advertising consultant. These tools set cookies and collect the usage data described above. We do not currently use remarketing or advertising audience lists. If we use remarketing in the future, third-party vendors, including Google, would use cookies to show you our ads on other websites based on your past visits to this Site, and we will update this section before doing so.

Your choices:

• Opt out of personalized ads from Google at Google Ads Settings.
• Opt out of many advertising networks at the Network Advertising Initiative page, optout.networkadvertising.org.
• Block or delete cookies in your browser settings; the Site works fully without them.
• Some browsers can send a Global Privacy Control (GPC) signal. Google states that it applies restricted data processing when it receives this signal from users in US states with applicable privacy laws.

Children's privacy

The Site is a business website intended for adults and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has submitted information to us, contact us at info@shorelineconsultingllc.com and we will delete it.

Security

Contact-form submissions are transmitted over HTTPS and processed server-side. We use commercially reasonable technical and organizational safeguards appropriate to the limited data we handle. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Changes to this policy

We may update this policy from time to time. The "last updated" date at the top reflects the current version, and material changes will be posted on this page.

Contact us

Shoreline Consulting, LLC
8745 N State Hwy 6, Bryan, TX, 77807
info@shorelineconsultingllc.com • (979) 703-7988